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Our Story

The Problem

For years, organisations had invested heavily in sales training, capability programmes and new tools. People learned more, attended more workshops and were given more resources — but too often, performance barely moved.

What We're Building

So we're building FUTURE CX to combine deep sales experience, behavioural insight and technology to help organisations understand what really drives performance — and then act on it.

How We Help

We look at the mindsets, behaviours and working practices that separate stronger performers from the rest, use data and technology to make those differences visible, and then focus development where it can have the greatest impact.

We started with a simple frustration: too much training, too little change.

Think Differently - Behave Differently - Perform Differently

Our Platforms

Practical platforms for measurable performance change.

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Our AI enabled platforms turn insight into action - helping ledeers, individuals and organisations build capability, execute with confidence and achieve lasting results.

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We continue to evolve and develop all platforms to ensure maximum impact of all our interventions.

Meet the Team

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In 1992, Mark had a belief that he wanted to ‘inspire people to make a positive difference to performance’ in whichever role he undertook. 30 years later, that passion still burns brightly, empowering him every day as Chief Inspiration Officer at Future CX,

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Mark has a keen interest in technology & psychology; he loves connecting the two to build new products, as well as keeping things simple. He also loves a Kit-Kat (other biscuits are available)!

Mark Jones

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Ian has almost 30 years of experience in management and commercial roles, built on a desire to deliver brilliant results through brilliant people. One of his former bosses even nicknamed him ‘The Arch-Deliverer’ so who better to be the Chief Delivery Officer for Future CX?

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He has two major obsessions in work – developing people to be the best version of themselves so they can exceed now and into the future and using insight to consistently delight all of our customers!

Ian Robinson

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Cliff Agius

Cliff has a passion for all things technical, a love of coding and a continuous excitement for how we develop our existing and new products. The perfect mixture for a CTO, only topped by his constant desire to see all our products provide a valuable return to all users.

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He has three passions: finding bugs in code, coffee and flying!

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