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Privacy Policy

Privacy Policy

Last updated: 30 September 2026

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Future CX Limited (“Future CX”, “we”, “us” or “our”) is committed to protecting and respecting your privacy.

This Privacy Policy explains how we collect, use, store and protect personal information when you visit our website, contact us, register for communications or otherwise interact with us.

Future CX Limited is the data controller responsible for the personal information described in this Privacy Policy.

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1. What information we collect

We may collect personal information from you in a number of ways.

Information you provide directly

You may provide personal information to us when you:

  • contact us through our website;

  • send us an email or other communication;

  • complete a form, questionnaire or survey;

  • register for an event;

  • sign up to receive information or marketing communications from us;

  • enquire about, purchase or use our services; or

  • otherwise communicate or engage with Future CX.

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Depending on the circumstances, this may include your:

  • name;

  • job title;

  • organisation;

  • email address;

  • telephone number;

  • information contained in your enquiry or correspondence; and

  • other information you choose to provide to us.

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Information we collect automatically

When you visit our website, certain technical information may be collected automatically. This may include:

  • your IP address;

  • browser type and version;

  • device information;

  • pages visited;

  • time spent on the website;

  • referring website or source; and

  • information collected using cookies or similar technologies.

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We use this information to understand how our website is used, maintain its security and performance, and improve the experience we provide to visitors.

 

2. Cookies and similar technologies

Our website may use cookies and similar technologies.

Cookies are small files stored on your device that enable websites to function, remember preferences and, where you have given appropriate consent, help organisations understand how people use their websites.

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We may use:

  • strictly necessary cookies, which are required for the website to operate correctly;

  • functional cookies, which support website functionality and preferences; and

  • analytics cookies, which help us understand how visitors use our website and improve its performance.

 

Where required by law, we will ask for your consent before placing non-essential cookies on your device.

You can manage or withdraw your cookie preferences through the cookie controls available on our website or through your browser settings.

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Disabling some cookies may affect the functionality of the website.

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3. Analytics

We may use analytics services, including Google Analytics or equivalent services, to help us understand how visitors use our website.

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Analytics information may include details such as the pages visited, how visitors reached the website, the approximate duration of visits and the type of device or browser being used.

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Where analytics cookies are not strictly necessary, they will only be activated where the appropriate consent has been obtained.

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4. How we use your personal information

We may use your personal information to:

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  • respond to enquiries and communications;

  • provide information about our services;

  • deliver services you have requested;

  • manage our relationship with customers, prospective customers and business partners;

  • administer events, surveys or other activities in which you choose to participate;

  • send relevant communications or marketing where permitted;

  • understand how visitors use our website;

  • improve our website, services and communications;

  • protect the security and integrity of our systems;

  • maintain appropriate business and financial records;

  • meet legal, regulatory and contractual requirements; and

  • establish, exercise or defend legal claims where necessary.

 

We will not use your personal information for purposes that are incompatible with the purposes for which it was originally collected unless permitted or required by law.

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5. Our lawful bases for using your information

Under UK data protection law, we must have a lawful basis for processing personal information.

Depending on the circumstances, we may rely on one or more of the following:

 

Legitimate interests

We may process information where it is necessary for our legitimate business interests and where those interests are not overridden by your rights and interests.

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This may include:

  • responding to business enquiries;

  • managing business relationships;

  • understanding and improving our services;

  • maintaining website and information security; and

  • communicating with existing or prospective business contacts where permitted by law.

 

Contract

We may process your information where this is necessary to enter into or perform a contract with you.

 

Consent

Where we rely on your consent, for example for certain marketing communications or non-essential cookies, you may withdraw that consent at any time.

Withdrawal of consent does not affect the lawfulness of processing that took place before consent was withdrawn.

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Legal obligation

We may process personal information where this is necessary to comply with a legal or regulatory obligation.

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6. Marketing communications

Where permitted by law, we may send you communications about Future CX, our services, events, insights or other information that we believe may be relevant to you.

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You can stop receiving marketing communications from us at any time by:

  • using the unsubscribe link in a marketing email; or

  • contacting us using the details at the end of this Privacy Policy.

 

Stopping marketing communications will not prevent us from sending service-related or administrative communications where these are necessary.

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7. Who we share your information with

We do not sell your personal information.

We may share personal information with trusted third parties where this is necessary for legitimate business purposes.

 

These may include:

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  • website hosting and technology providers;

  • email and communications providers;

  • analytics providers;

  • professional advisers;

  • consultants and contractors working on our behalf;

  • suppliers supporting the delivery of our services; and

  • regulatory, governmental or law-enforcement bodies where required by law.

 

Where third-party suppliers process information on our behalf, we require them to use personal information only for the agreed purposes and to protect it appropriately.

 

We may also disclose information:

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  • where required by law, regulation or legal process;

  • where necessary to protect the rights, property or safety of Future CX, our customers or others;

  • in connection with a potential or actual sale, merger, restructuring, investment or transfer of all or part of our business; or

  • where you have specifically authorised us to do so.

 

We may share aggregated or anonymised information that does not identify individuals.

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8. International transfers

Some of the organisations that provide services to Future CX may process personal information outside the United Kingdom.

 

Where personal information is transferred internationally, we will ensure that an appropriate mechanism is used as required by UK data protection law.

 

Depending on the destination and recipient, this may include:

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  • a UK adequacy regulation;

  • an appropriate contractual safeguard recognised under UK data protection law;

  • the UK Extension to the EU–US Data Privacy Framework where applicable; or

  • another lawful transfer mechanism.

 

Where required, we will also undertake appropriate assessments and safeguards to protect personal information.

You may contact us if you would like further information about the safeguards used in relation to international transfers.

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9. How long we retain your information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including to satisfy legal, regulatory, accounting, reporting or contractual requirements.

 

The appropriate retention period will depend on factors including:

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  • the nature and sensitivity of the information;

  • why we collected it;

  • whether we have an ongoing relationship with you;

  • legal or contractual requirements; and

  • whether the information may be required to establish or defend legal claims.

 

We periodically review the information we hold and securely delete or anonymise information that is no longer required.

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10. Information relating to children

Our website and services are intended primarily for business and professional audiences.

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We do not knowingly collect personal information directly from children under the age of 16 through our website.

 

If we become aware that we have collected personal information from a child in circumstances where we should not have done so, we will take appropriate steps to delete it.

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11. How we protect your information

We use appropriate technical and organisational measures designed to protect personal information against:

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  • unauthorised access;

  • accidental or unlawful disclosure;

  • loss;

  • destruction;

  • alteration; and

  • misuse.

 

The measures we use are proportionate to the nature and sensitivity of the information being processed. However, no website, electronic transmission or information-storage system can be guaranteed to be completely secure.

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12. Your data protection rights

Depending on the circumstances and the lawful basis on which we process your personal information, you may have the right to:

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  • access the personal information we hold about you;

  • correct inaccurate or incomplete personal information;

  • request deletion of your personal information;

  • restrict how we use your personal information;

  • object to certain uses of your personal information;

  • request portability of certain personal information;

  • withdraw consent where we are relying on consent; and

  • complain to the relevant data protection regulator.

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These rights do not apply in every circumstance and some rights are subject to legal exemptions.

Your right to object. You have the right to object to the processing of your personal information where we rely on legitimate interests in certain circumstances. You also have the right to object at any time to the use of your personal information for direct marketing purposes.To exercise any of your rights, please contact us using the details below. We may need to verify your identity before responding to a request.

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13. Complaints

If you have concerns about how we use your personal information, we encourage you to contact us first so that we can investigate the matter. You also have the right to complain to the Information Commissioner's Office (ICO), the UK's independent regulator for data protection.

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Further information is available from the ICO at www.ico.org.uk.

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14. Third-party websites

Our website may contain links to websites operated by other organisations.

Future CX is not responsible for the privacy practices or content of third-party websites. We recommend reviewing the privacy notice of any third-party website you visit.

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15. Do Not Track

Some browsers provide “Do Not Track” or similar settings. As there is no universally accepted standard governing how websites should respond to these signals, our website may not currently respond to them. You can manage cookies and similar technologies using our website's cookie controls and your browser settings.

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16. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in:

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  • our services;

  • the technologies we use;

  • our business operations; or

  • legal and regulatory requirements.

 

When we make changes, we will update the “Last updated” date at the top of this Privacy Policy.

Where appropriate, we may also provide additional notice of material changes.

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17. Contact us

Future CX Limited is responsible for the personal information described in this Privacy Policy.

If you have a question about this Privacy Policy, wish to exercise your data protection rights or have a concern about how we use your information, please contact us:

Email: connect@futurecx.co.uk

Post:

Future CX Limited
Marchamont House
116 High Street
Egham
Surrey
TW20 9HB

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